This unique auto lift technology, a proprietary Oliso innovation, demanded a high end look without sacrificing ergononomics. This product design challenge was tackled by our team of industrial designers who worked to carve out an aesthetically pleasing identity for the “Ferrari inspired” iron.

In addition to thinking through cost optimizations for manufacturing, our design team added a series of subtle cues that highlighted the “Auto-Lift” feature while guiding consumers towards safe use of a product running at high temperatures. True to its name, the resulting iron delighted quilters and everyday users alike.